Is social media literacy, according to Joel Postman.
I love informative books, and since I’m cheap, there’s nothing better than reading them for free. Naturally I hijacked Margaret’s copy of Social Corp: Social Media Goes Corporate, by Joel Postman, which just came out and promises to be the first of many life preservers we’ve been groping for as we try to stay afloat in the sea of social media marketing.
Maybe you’ve picked up from my tone that I haven’t read the book yet. Okay, so I can’t vouch for it a hundred per cent–but its about time that new media lackeys like myself had a handbook.
We used to get our understanding of social media marketing two ways: via our direct experience using social media, which would probably be supplemented by reading some kind of commentary–on a blog or marketing website, for instance. Either way, getting a comprehensive knowledge of the social media marketing world is pretty hard. Plus, if you’re reading about social media marketing online, chances are you’re pausing to update Twitter, check your Facebook messages, and peruse your RSS reader.
Having a book by no means elevates the social media marketing commentary from the realm of opinion–but now the beast is between two covers. Joel Postman has done our industry a service by publishing a handbook on the SocialCorp (”a company that has adopted social media strategy intelligently and effectively”), taking it a step further than a cumbersome list of social media terms.
Before I sing any more praises I should get to reading.