Quiddities Dev, Inc.

A Creative Web Solutions Agency Weblog

Summer 08 Internship

So, as some of you may know, I have been working here at Quiddities for the summer as Office Assistant and general People Wrangler. Now, in order to fully explain my experience here I have to give you all a little background.

I’m a theatre major at an undisclosed school in SF that happens to be a state school. (Nobody’ll guess it’s SFSU) I don’t disclose the name of the school because I had such a hard time this past year. I’ve always been the type of student whose performance reflects on the teacher in a big way. If the teacher and I didn’t get along, I tended to fail the class.  Now this is one thing you can get away with in High School that doesn’t fly too well in College.

In theatre life is a little more relaxed than the real world. It’s a collaborative, creative environment, but there is still a very necessary chain of command. Not to say that there is one supreme boss (except for the person with the money). Anyway, back to my story. In school for theatre your teachers are really just more steps in the chain of command. And when your teacher is a no brain dolt it means that you’re buggered. Well, needless to say I got my first A- in theatre in a long time, and there were a lot of arguments and nasty emails. All year. Endless wars about batteries and walkie-talkies. Pointless quibbles over out-of-date paperwork.

Keep in mind I’m going to school for a degree in Theatre Arts. Paying money to be here and take these classes. Busting my tush for little to no pay for the experience. And I’m repaid with these trifle situations and little to no support from staff and faculty. Yaaaaaay theatre.

So, much to the chagrin of the 7 jobs I turned down, I decided in order to keep my fervor for the arts I needed to go on sabbatical. This decision led me to my job here, with Quiddities. It’s been the relief needed after a long painful year.  I’ve met plenty of new and exciting people while nerding out in ways I didn’t know I could. I went to the Santa Cruz Geek Dinner in July and had a fabulous time! Who’d have thought that little miss twenty something could have a blast talking about things she didn’t even know she knew!

I thought that this job would be mainly a way for me to rekindle the flame of my lost love of theatre, but it turned into more. It turned into quality time with my family. It turned into good times for me to work and make money, but not be engulfed in something harmfully interactive. It turned into me learning about interoffice communication, good phone etiquette. To be perfectly honest, I’ve never worked in an office environment before. I’ve been fortunate enough to have jobs in theatre for my entire professional career. While that may look good on the theatre resume, when looking for good solid work, people don’t know what it means to be a stage manager or master electrician. 

Don’t get me wrong; this entire experience has been so much more than resume building. It’s been a chance to get to know the inner working of a web development company, to learn about open sourcing and its benefits. To learn what it takes to try and organize someone’s life. But most important to me was what I took away in understanding the lives of my family. Understanding how exhausting it can be to sit at a computer all day and still have piles upon piles of To Do’s at the end of it all. Understanding what it means to come in at 7am and not leave until 10pm. Understanding how much work and stamina and sweat it takes to get a web site on its feet. That’s more than just resume building, it’s more than a sad attempt to give theatre a chance to redeem itself in my eyes, and it was certainly more than a piddley nine to five.

Blogstipation

Margaret, Mindi and I just returned from BlogHer, an amazing conference that inspired me to feel really guilty about not blogging. I love blogs and I always tell our clients how important it is to blog. I know this. I’m in the industry. Yet when it comes to blogging myself I suffer from this procrastinatory nature that is inexplainable, except for this: I feel like my blogs should be smart, witty, well documented, brilliant, lengthy and deeply educational. In short, I set such high expectations for myself I price myself out of the blogmarket.

What I learned at BlogHer is simple: blog. Blog because it is going to change the world. Blog because you can make wonderful new blogger friends. Blog because people will know who you really are by reading your innermost thoughts, and right now, that’s a good thing. Blog because, even if you don’t think so, you really do have things to share with others. Blog, because I’m not kidding about this, it really is going to change the world.

We are communicating like never before: we’re sharing information that used to be withheld; we’re holding politicians accountable in ways unimaginable 10 years ago; we’re aggregating important stuff that would have gone unnoticed. It’s a seismic communication shift and we all need to participate because we are taking back the media.

I got out of bed to write this because I couldn’t sleep with all these blog thoughts rolling around in my head. Taking back the media seems like such a big job, but I figure if I plug away at it a little bit at a time, and stop beating myself up over my writing skills, I can overcome my fear of blogging.

So there, I did it. Wish me luck.

And The Winner Is…

The 62nd Annual Tony AwardsI was watching the 2008 Tony Awards on Tivo last night and started thinking about the similarities between putting on a Broadway show and developing websites. Every website Quiddities develops is a production of sorts.

The Plan

We start with an idea from a client, then work to develop that idea into a plan. Once we have a plan, we  begin building the set (design & structure) and writing the script (content).  As we build the set we tweak, and fine tune each piece until it is just right.

Tech & Dress Rehearsals

A few weeks before releasing a website we start having tech rehearsals.  The tech rehearsal is where we pull together all the components of a website, including design, content, and programming. After the tech rehearsal, we then start the dress rehearsals. This is the part where we review the site to insure that the integrity of the design is maintained and the content is accurate.  At this stage, last minute finish touches are applied to formatting and styling.

Previews (Beta)

We then have previews of the site for the stakeholders in the project. The previews are a chance for the stakeholders and Quiddities to review the site again, to insure that we have maintained the integrity of the site and final tweaks and adjustments are applied.

Go Live

After final review, we determine that we are ready to go on with the show. In geek terms we call this the “Go Live” or “Launch” period. The excitement builds as we enter the final hours before we go live with a website. Will the audience like the website? Do we tell the story that was intended? Then after many weeks, and sometimes months of preparation and development we raise the curtain and launch the site. As with any new Broadway show, the first 24 hours can sometimes be a little bumpy as we work out any kinks that may come up. In the end, we recognize the collaboration and hard work have paid off to successfully launch the site.

And The Winner Is…

It is with great pleasure that I’m happy to announce two new “productions” that we have recently launched using the Drupal Framework.

UC Berkeley Printing Services

UC Printing Home Page

UC Berkeley Parking & Transportation

UC Berkeley Parking & Transporation Home Page

Coming soon…

Over the next few weeks we will be launching several more UC Berkeley websites. I want to thank all of those involved at Quiddities and UC Berkeley for their hard work and dedication to preparing these sites to go live.

We have several other websites on the horizon that will be launched in the next couple of weeks, and I look forward to announcing those as well.

Holy Cow! Sir Tim

I have just experienced a day I could have never imagined.

I shared the stage with Sir Tim Berners-Lee and other fellow grantees as we accepted our grant awards from the Knight Foundation. I have shaped my craft, my company, and my career on the very invention that is credited to Berners-Lee. It is an awesome event in the life of a geek to stand in this moment. We are humbled and inspired to be selected among such an amazing spectrum of projects.

I was fortunate to share dinner conversation with Berners-Lee’s colleague, Dr. Martin Moore and other grant winners as we pondered the past and future of web standards. Our table also included grantee Brein McNamara who is a deaf technologist and blogger. Through translators, we were able to learn about the experience of the deaf web. This had a particular twist as our grant is focused on radio which is one of the mediums that can be inaccessible to the deaf.

While we at Quiddities have long adhered to web standards that allow the visually impaired to navigate our websites, we have never considered the impact of the multimedia web on the deaf. They are unable to experience or engage in a site like YouTube. Imagine missing this cultural phenomenon. Brein’s project and his participation in the Knight community will bring a wider awareness to issues that could lead to web standards for the deaf.

Yesterday was just the beginning of a conversation. As grant recipients, we will have the opportunity over the course of the grant to explore avenues of digital innovation with other award winners. We will be gathering at MIT and in Chicago this summer to continue our conversation. We are humbled.

Funded to Dream

Quiddities awarded a $327,000 grant by the Knight Foundation

Yesterday, Margaret and the Quiddities team were in Las Vegas accepting a grant awarded by the John S. and James L. Knight Foundation to fund innovative digital media projects. As one of the 16 project winners out of over 3000 entries, we were awarded $327,000 for our project RadioEngage which will be powered by Drupal. RadioEngage will be available as an open source, comprehensive solution for public radio stations nationwide to promote local discourse, engage with their community, and use the Internet to increase participation.

We will be working with our local Public Radio Station KUSP as our test market. Last fall, KUSP approached us about working with them to make their website more relevant to the community. Local news in the Central Coast region has been on the decline and we saw the Knight Foundation grant as an opportunity to use emerging technologies to reinvigorate local media.

We plan to make it easy for volunteers at the radio station to merge local radio news with blogs, podcasts and other rich content on the web. We will create tools that allow community members to take a more active role in what gets reported by their local radio station.

The website will be built entirely on the Drupal open source platform. In the future, other public radio stations will be able to replicate the tools we’re creating for KUSP.

We are thrilled to be working on this project with KUSP and our community. We will be inviting you to join us in the conversation.

© 2008 Quiddities